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Bangladeshi Entrepreneur · Founder · Operator

Nusrat Shova

Founder & CEOCare Guide

A Bangladeshi founder and operations leader who builds teams, processes and technology from Bangladesh for companies that serve clients around the world.

  • Bangladeshi Entrepreneur
  • Business Leader
  • BPO & Operations Executive
  • Business Operations
  • Founder & CEO

Care Guide · Since 2022

Portrait of Nusrat Shova, COO of Cottage Home Care and Founder & CEO of Care Guide

Leadership from Bangladesh

Building people, systems and global business capability.

Care Guide Founded
2022
Employees at Start
2
Current Employees
166
Built From
Bangladesh

Founder Story

She left Bangladesh as a teenager. Years later, she came back to build.

Nusrat Shova was born in 1994 in Chittagong, Bangladesh, into a middle-class family where discipline, hard work and responsibility were simply how things were done.

Her father was a service holder, and watching him showed her early how much steady work and opportunity can mean to a family.

In 2010, when she was around 16, she moved to the United States, where she continued her studies and gained experience in structured, professional business settings.

Gradually she began to think about how that experience could be put to work back home.

In 2021 she went back to Bangladesh with one clear aim: to build a company that would create jobs, develop people and serve clients overseas.

She founded Care Guide in 2022 with 2 employees.

Care Guide now has 166 employees across operations, technology, digital services and creative teams.

Care Guide grew from 2 employees to 166.

To Nusrat, that growth stands for more people learning skills, taking on responsibility and building careers in Bangladesh.

Professional Focus

Areas where Nusrat Shova focuses her work.

Bangladeshi Entrepreneur

Runs a company based in Bangladesh that supports businesses in international markets.

  • Bangladesh
  • Global clients

Founder & CEO

Started Care Guide in Bangladesh in 2022 and leads it as Chief Executive Officer.

  • Care Guide
  • Since 2022

Business Operations Leader

Puts the emphasis on systems, clear ownership, workflows and daily execution.

  • Systems
  • Accountability

BPO & Back-Office Executive

Background in outsourcing, administrative support and teams that work across locations.

  • Outsourcing
  • Remote teams

Team & Workforce Builder

Invests in people, widens their responsibility over time and opens long-term career paths.

  • People
  • Careers

Technology-Enabled Operator

Brings AI automation, digital technology, web, DevOps and process improvement into the work.

  • AI
  • DevOps
  • Web

Why Bangladesh

Build global work from Bangladesh.

Nusrat is convinced that people in Bangladesh can deliver high-value work for international companies, given the right training, systems and leadership.

Care Guide is built on that conviction: grow skilled teams in Bangladesh and connect them closely with clients worldwide.

The approach is straightforward — communicate clearly, follow strong processes, hold people accountable, use technology that helps, and make sure everyone understands the work they own.

Build in Bangladesh. Work with the world.

Care Guide exists to build careers at home while serving businesses abroad.

Growth Story

From 2 employees to 166.

Care Guide began small. As it grew, Nusrat concentrated on building both the team and the systems that growth demanded.

New hires had to be trained. Teams had to know who was responsible for what. Clients expected the same quality every time. Managers needed processes they could run and keep improving.

Step by step, Care Guide moved into operations, technology, digital services, creative work and AI-supported business services.

Her own role shifted too — from getting the company off the ground to developing the leaders, systems and teams that let it run at a larger scale.

Leadership

Founder vision. Operator discipline.

She concentrates on building teams, sharpening operations and applying technology so Care Guide can keep growing.

  1. Build teams

    Hiring well, developing people and trusting them with more responsibility.

  2. Improve operations

    Clear workflows, ownership and standards that still work as the company scales.

  3. Use technology

    AI automation and digital tools that make the work quicker and more dependable.

Founder & CEO

Est. 2022 · Bangladesh

Care Guide

Care Guide is a back-office and digital technology partner based in Bangladesh. It provides healthcare and administrative support, back-office services, AI automation, DevOps, web development, SEO, digital marketing and creative services.

  • Healthcare admin
  • Back-office
  • AI automation
  • DevOps
  • Web development
  • SEO
  • Digital marketing
  • Creative
Explore Care Guide

Leadership Philosophy

People and systems have to grow together.

Growth is only worth it when the company gets stronger for the people who work there and the clients it serves.

Create Opportunity

Growing the business should open real career paths, stronger careers and room for people to take on more responsibility.

Build Reliable Systems

Lasting scale depends on process, accountability, documentation, technology and measurable standards — not on any single person.

Develop Leaders

A company grows stronger as its people step up into supervisor, manager and decision-making roles that carry it forward.

The Next Chapter

Building a stronger Care Guide.

The goal now isn’t just a bigger Care Guide. It’s a better one.

Nusrat aims to tighten operations, grow more leaders, apply technology and AI where they genuinely help, and prepare teams to take on more complex work for international clients.

The priorities are consistent quality, stronger management and lasting careers for people in Bangladesh.

Grow with purpose.

Better people, better systems and better service.

Quick Facts

Clear facts about Nusrat Shova & Care Guide.

Who is Nusrat Shova?

She is a Bangladeshi entrepreneur and the Founder & CEO of Care Guide.

What is Nusrat Shova known for?

Her work covers entrepreneurship, business operations, BPO and back-office operations, team development, technology-enabled business support, and building Care Guide from Bangladesh.

When was Care Guide founded?

According to Care Guide’s official website, the company was founded in Bangladesh in 2022.

What does Care Guide do?

From Bangladesh, Care Guide offers healthcare and administrative support, back-office services, AI automation, DevOps, web development, SEO, digital marketing and creative services.

Connect

Building from Bangladesh. Working with the world.

Reach out through Care Guide’s official channels for business partnerships, professional networking, media requests or collaboration.

© 2026 Nusrat ShovaCare Guide · Bangladesh